Events Resources for Marketing Professionals

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Three Types of Events That Will Fuel Sales for Your Brand

Article

CONTENT TYPE: Article | TOPIC: Events

In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.
Seven Top Event Registration Tips for Marketers

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Events

Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead.
Event Intelligence: What It Is, Why You Need It, and How to Get There

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Events

"Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.
16 Planning Tips for Tradeshow Success [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.
Maximizing Your Tradeshow Strategy

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Events

With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.
How to Transform Event Attendees Into Hot Leads

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Events

There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.
Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.
Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

Article

CONTENT TYPE: Article | TOPIC: Events

Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results.
The Rise of the Pop-Up Shop [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.
What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

Article

CONTENT TYPE: Article | TOPIC: Events

Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tip should help.
Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

Chart

CONTENT TYPE: Chart | TOPIC: Demand Generation

Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
Taking Experiential Marketing Beyond Events and the Tradeshow Floor

Article

CONTENT TYPE: Article | TOPIC: Events

Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.
Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges

Chart

CONTENT TYPE: Chart | TOPIC: Events

Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.
The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Events

Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.
Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

Live marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time you're planning an experiential campaign.
How to Maximize the Benefits of Live-Marketing Events [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue.
How Tech Will Transform Event Management [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Events

How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

Article

CONTENT TYPE: Article | TOPIC: Events

This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.

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RESULTS

Three Types of Events That Will Fuel Sales for Your Brand

Seven Top Event Registration Tips for Marketers

Event Intelligence: What It Is, Why You Need It, and How to Get There

16 Planning Tips for Tradeshow Success [Infographic]

Maximizing Your Tradeshow Strategy

How to Transform Event Attendees Into Hot Leads

Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]

Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

The Rise of the Pop-Up Shop [Infographic]

What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

Taking Experiential Marketing Beyond Events and the Tradeshow Floor

Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]

Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges

The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]

Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]

How to Maximize the Benefits of Live-Marketing Events [Infographic]

How Tech Will Transform Event Management [Infographic]

Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event