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  • The Top Sales Challenges of 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.

  • The Most In-Demand Marketing Skills in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.

  • Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry Maguire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.

  • How to Prevent Marketing Team Burnout and Get Over Overtime

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way.

  • 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

  • The Most Popular B2B Data Providers With Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.

  • How to Multitask Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker.

  • Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you've never had any comparable tools before, your job may be harder, especially if budgets are tight.

  • Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.

  • The 10 Highest-Paying Digital Marketing Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which jobs related to digital marketing and technology have the highest average annual salary ranges? Mondo, a national staffing agency, looked at recent US data for nearly 70,000 digital marketing and IT placements to find out.

  • The Business Impact of Good Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.

  • Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.

  • Four Pros and Cons of Outsourcing Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but it can also be a risk. You need to clearly weigh the potential pros and cons.

  • Average Salaries of Common Inbound Marketing and SEO Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?

  • How to Use Employee Feedback to Build Better Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing goals?

  • Five Ways to Build Your Marketing Team's Confidence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try.

  • The Chief Content Officer Is Dead; Long Live Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the content team, and what skills should team members have?

  • Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very question.

  • Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The challenge? Measuring Marketing's performance and value to the business. The traditional approach to metrics simply perpetuates the myth that marketing activity equals value. Here's how to measure Marketing's true value instead.

  • The Job Benefits Employees Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl.