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  • Elevate Experiences: Turn Your Customers Into Advocates

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    When most marketers think "marketing automation," they think "efficiency." But when used strategically, automation can offer you so much more—loyal customer relationships, a boost to the bottom line, and a way to measure your marketing success. Sponsored by Act-On Software.

  • Data Drives Results, but Only If You Manage It

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Martech

    Marketing and sales teams are only as good as their customer data. If your team is like most, there is room for improvement in your ability to score and route leads—and attribute success. That's why you need a data management strategy. Sponsored by ZoomInfo.

  • Top 3 Keys to Unlock Revenue Operations Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • Create Optimal Digital Experiences With Data & Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.

  • The Information Sources B2B Tech Buyers Most Rely On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.

  • Ensuring Consistent CX Across Devices & Channels: A Marketing Must

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to harness the awesome power of omnichannel experiences to your advantage. Sponsored by Progress Sitefinity.

  • COVID-19's Impact on B2B Martech Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent research from Demand Spring.

  • What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.

  • Four Ways to Empower Your Email Marketing Strategy With AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Assessing Your CRM Implementation: Two Questions to Ask Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.

  • A New Way of Working Remotely: Email and IM Aren't Enough

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.

  • 11 Signs B2B Marketing and Sales Teams Need a CRM [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs tend to vary among internal groups.

  • How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

  • Seven Crucial Marketing Automation Workflows You Need for Building Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.

  • Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI.

  • Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips.

  • Lessons Learned From Turning an Event Virtual in 19 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are accustomed to a changing environment—from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced professionals take a deep breath and rethink their strategies. But it can be done.

  • How to Identify and Maximize Sales Enablement ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.

  • How to Unlock Content Marketing's Value and Drive Sales: AI Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.