Optimise Your Website for Maximum Performance

CONTENT TYPE: Article | TOPIC: Marketing Strategy

At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?

CONTENT TYPE: Article | TOPIC: Customer Experience

You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.

CONTENT TYPE: Article | TOPIC: SEO

Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

CONTENT TYPE: Article | TOPIC: Websites

Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.

CONTENT TYPE: Article | TOPIC: SEO

The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges.

CONTENT TYPE: Article | TOPIC: Marketing Content

You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

CONTENT TYPE: Article | TOPIC: Websites

A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is to plug the holes that drain your sales.

CONTENT TYPE: Article | TOPIC: Websites

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

CONTENT TYPE: Article | TOPIC: Websites

Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site.

CONTENT TYPE: Article | TOPIC: Writing

Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.

CONTENT TYPE: Article | TOPIC: Websites

Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

CONTENT TYPE: Article | TOPIC: Marketing Content

You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.

CONTENT TYPE: Article | TOPIC: SEO

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

CONTENT TYPE: Article | TOPIC: Writing

Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Websites

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.