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  • Three Questions You Have to Ask Yourself About Your Social Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to your social brand, you should be asking yourself the following questions.

  • How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be to create and grow your Klout profile.

  • Community Trolls: Types, Motivations, and Solutions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.

  • #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.

  • Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh East conference in Orlando, Florida.

  • Eight Ways to Rock Your Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the new realities of media.

  • #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets.

  • Which Social Network Won the World Cup?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social network in all three countries—according to recent data from GlobalWebIndex.

  • The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.

  • Three Ways Social Media Tools Are Failing You

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social tools that have been around as long as Twitter and Facebook are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't working.

  • How Search Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.

  • #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.

  • The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.

  • Determining Consumer Sentiment: Trends and Common Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent research from Snapsify.

  • Men vs. Women on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of the popular social media network.

  • #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape!

  • Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?

  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Happy Third Birthday, Google+! Now What? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.

  • Is Facebook Still Cool? And for Marketers, Does It Matter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?