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  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • Four Tips for Turning Your Presentations Into Marketing Gold

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

  • Marketers' 10 Most Common Copyright Questions... Answered!

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.

  • Five Modes of Persuasion You Need in Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

  • Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.

  • Kill These 12 Content Marketing Software Bugs (It's Not What You Think)

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.

  • Four Scrappy Content Marketing Hacks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.

  • From Storytelling to Story-Selling: How to Tell Customer-Centric Stories

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.

  • The 10 Most Common Phrases in Viral Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.

  • Seven Tips for Improving Your Content Marketing With Scannable Web Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

  • The Write Stuff: Is High-Quality Content More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?

  • Storytelling: Out of the Campfire and Into Your Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.

  • 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.

  • Five Content Writing Tips That Will Automatically Make You a Better Blogger

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."

  • Five Tips for Finding the Right Editor for Your Business Book

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.

  • Amplify Your Marketing With Brand Metaphors

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.