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Steve Patti

About me

  • Biography:
    My career has been divided into three stages:

    (1) Knowledge acquisition (1987 - 1996): gained a comprehensive understanding of product development, sales, marketing, and operations in small ($15MM), medium ($400MM), and Fortune 500 ($5B) technology companies.

    (2) Knowledge application (1997 - 2010): launched and grew an international demand marketing firm to $20 million in revenues by helping global Fortune 500 brands increase sales. Industry segment focus included technology (software, hardware, semiconductors, mobile/wireless) plus financial services (banking, credit cards) and assorted consumer goods. I also built a software VAR that provided Mid/Enterprise software sales & license management for PC OEMs.

    (3) Knowledge integration (2010 - present): leveraging my combined entrepreneurial and corporate experience to help SMB companies become Challenger brands and help their ad agencies transform themselves from production vendors to strategic advisors.

    I help CEOs and CMOs transform their business for growth:

    > Start-ups needing a part-time CMO who can execute
    Incumbent CMO's seeking peer perspective and hands-on skills
    >VC's needing a fractional CMO for their portfolio companies
    >Agencies needing a strategic advisor for their top clients
  • Education:
    BBA - Texas A&M University
    MBA - University of Houston

    Continuing Eduction:
    * Negotiation classes - Harvard
    * PPC, SEO - MarketingProfs University
    * Administrator training - Marketo
    * Administrator training - Salesforce.com
    * Administrator training - Salesforce.com
    * Google Analytics - pending
  • Career Objectives:
    (1) Become an expert at uncovering and applying buyer insights.
    (2) Continue the pursuit of mastering B2B lead generation.
    (3) Rejoin a brand or demand marketing agency that is committed to winning at delivering touch point excellence along customer journeys.
  • Hobbies & Personal Interests
    Sports car collecting & racing
    Travel
    Running/cycling
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