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Marketing Case Studies: Most Recent
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- How One Company's Thought-Leadership Content Is Driving New Business, ExposureRoberts & Durkee, P.A.CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. more
- How a Mom-and-Pop Operation Turned Itself Into a Cult BrandCoconut BlissCASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more
- How Icebreaker Drove Holiday Sales With EmailIcebreakerCase Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales. more
- How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsPioneer Electronics (USA) Inc.CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads. more
- Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
- SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
- How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenterCASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
- How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
- How a Small Company Went Global (Without Breaking the Bank)Lingo24.comCASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
- How Domino's Managed a Viral Video NightmareDomino's PizzaCASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
- How IBM Offset the Impact of a Down Economy on Event AttendanceIBMCASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
- How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State WarriorsCASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
- How One Website Doubled Its Ad RevenuePlanningFamily.comCASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
- How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungSamsung Electronics CanadaCASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
- A Facebook Experiment in Ad TargetingOne Day, One JobCASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
- How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel LabsCASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
- How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy CompanyCASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
- How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco SystemsCASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
- Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee GroundzCASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
- A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
- Reviving the Dead List to Grow Email RevenuesPerricone MDCASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
- Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
- How an Interactive Game Stimulated Product Awareness and SalesSony UnitedCASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
- Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleMicrosoft CorporationCASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
- Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day SpaCASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
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