Blog Monitoring: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Do You Compare With Serious Business Bloggers? [Infographic]Barry Feldman
  Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Writing
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• Three Ways Social Media Tools Are Failing YouKristin Muhlner
  Social tools that have been around as long as Twitter and Facebook are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't ...
  Blog Monitoring, Brand Management, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Social Media, Web Analytics
• Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea Gorgone
  Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
  Blog Comments, Blog Monitoring, Content, Content Marketing, Marketing Conferences, Marketing Inspiration, Marketing Strategy, Public Relations, Social Media, Women
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word-of-Mouth
• Social Media Users Profiled
  Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
  Blog Monitoring, Facebook, MySpace, Research, Segmented Research Data, Social Media, Twitter
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
  Blog Comments, Blog Monitoring, Blogging, Collaboration, Customer Engagement, Small Business

Blog Monitoring: Online seminar broadcasts from the best minds in marketing

• Next Steps with Your Blog: Building Excitement, Readership and CommunityBroadcast on 3/27/2009 with Mack Collier
  Starting a blog is step one. Now, how do you get readers engaged?
  Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word-of-Mouth
• Inside Secrets for Using Blogs Effectively in Your Marketing MixBroadcast on 6/14/2007 with Josh Hallett
  Learn how to take monitoring to the next level. Discover how customers, clients and bloggers help generate content and ideas for your blog. What can you learn from your customers?
  Blog Comments, Blog Monitoring, Blogging, Social Media, Word-of-Mouth
• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixBroadcast on 1/26/2006 with Paul Rosenfeld, Anil Dash, DL Byron
  This seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line.
  Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, RSS

Blog Monitoring: Marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing