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Take 10: Using Email to Nurture Your Leads on a Budget

Christine B. Whittemore
Fri., March 16, 2012, 11am ET (8am PT)
10 minutes

Generating leads is important, but what you do with the leads is even more important. A misstep can mean wasted time and lost revenue. Using targeted and timely emails to nurture your leads and help them move through the buying cycle can be critical to your bottom line.

In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.


Christine B. Whittemore is Chief Simplifier of Simple Marketing Now LLC, a social media and content marketing consultancy focused on helping organizations make their marketing work harder. She has been immersed socially and digitally since 2006 when she launched her first blog, Flooring The Consumer, about the retail experience and marketing to women. Since then, she has launched several blogs, including the Simple Marketing Blog, a Junta42 Top Content Marketing Blog. She frequently speaks about marketing with content and social media. A member of the Board of Directors of the Columbia Business School Alumni Club of New York, she is developing a social media strategy to improve club communications. Follow her on Twitter at @cbwhittemore.

Who Should Attend?

If you need to create a nurturing campaign from scratch on a budget or want to strengthen an existing email nurturing program, this Take 10 is for you!

What Will You Learn?

  • How to effectively follow-up with your leads via email
  • How to use MailChimp and GetResponse as lead nurturing tools
  • How to map offers and follow-up timing against the purchase process

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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