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  • How big is the Internet? How many online actions are taking place? How much digital content is being consumed?

  • Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic.

  • Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing strategy. Skim to keep in step.

  • Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.

  • Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.

  • Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe.

  • So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.

  • TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.

  • Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.

  • Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know.

  • Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.

  • How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015.

  • What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.

  • Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.

  • Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.

  • Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).

  • Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center.

  • Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?

  • Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

  • How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.