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  • The Importance of a Well-Rounded Marketing Technology Stack

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization.

  • How Brands Use Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium.

  • How B2B Marketers Follow Up With Event Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.

  • These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.

  • Customer Service Goes Social [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service.

  • Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.

  • #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more!

  • A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.

  • The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of.

  • What's Hot (and What's Not) in Online Retail [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year.

  • The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in.

  • Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.

  • The Most Important Attributes of Effective Online Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA.

  • Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.

  • Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.

  • These Four Data Points Demonstrate Marketing ROI to the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value.

  • The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.

  • Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy.

  • Five New Skills to Look for When Hiring Your Next Marketing Superstar

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look for when hiring a high-functioning marketing team.