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  • The Biggest Frustrations of Content Managers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.

  • It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

  • How to Build a Content Marketing Funnel That Will Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

  • 11 Email Design Trends to Watch in 2021

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • The Top Barriers to Creating Great B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.

  • The Top 20 Content Marketing Hashtags, Topics, and Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • Seven Ways to Show Up Human in Your PR and Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.

  • 21 Tips to Improve Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.

  • Five Ways to Win a Faithful Audience With Your B2B Blog

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.

  • So You've Got Your Topic, Now Here's How You Create Content That Can Rank

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks.

  • 10 Must-Haves for Your Content Marketing Guidelines

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • Why B2B Apps Need App Store Optimization Now More Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing—and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail.

  • Are Host-Read Podcast Ads More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • The Most Popular Email Clients in 2020

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    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.

  • Instagram in an Instant: Understanding the Social Network [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.

  • Content + Data: The Pillars of a Successful Demand Gen Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.

  • The Information Sources B2B Tech Buyers Most Rely On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.

  • Four Ways to Make Your Pitch Stand Out on LinkedIn

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.