Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Analyze
Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.
CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Analyze
Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.
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