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  • Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details.

  • Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.

  • Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three steps instead.

  • For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.

  • If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out the infographic to see how to make marketing attribution work in your organization.

  • Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

  • Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.

  • In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy.

  • As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.

  • Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.

  • Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds.

  • Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right?

  • Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor?

  • These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.

  • You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.

  • Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.

  • As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in.