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  • Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.

  • The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.

  • Cyber Security for Marketers: Four Tips to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences?

  • Marketing Automation 101: Start Learning With Content, Experts, and Training

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You just need the right resources to move you from newbie to wizard.

  • The State of Chatbots in 2018: Top Benefits and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.

  • Does This Really Need a Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary. Or convince your colleagues to cut down on meetings and see what you get done with all that extra time.

  • Super Distracting: How Big Sporting Events Impact Productivity

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Leading up to major sporting events, employees spend nearly half an hour per workday on sports-related activities, according to recent research from Office Team.

  • The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.

  • This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares.

  • Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018.

  • Eight Simple Ways to Handle Negative Thoughts and Emotions at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Everyone has bad days at work that lead to negative thinking, but learning to manage those thoughts and turn them into opportunities can help you advance your career.

  • Nine Ways to Motivate Your Remote Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Keeping employees motivated and engaged can result in happier, more productive employees. Check out these nine tips to help you keep your remote team—or any team—feel connected, appreciated, and excited.

  • Four Agile Practices for More Efficient Content Production

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.

  • What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.

  • The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy.

  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how.

  • What Do CMOs Predict for 2018? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead.

  • How to Unlock Your Marketing Career Potential in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    As a marketer, you're used to marketing products and services. But what about yourself? Do potential employers know your value? Read on to find out how to set up your own career for success.

  • The State of Video Marketing: Distribution, Topic, and Budget Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.

  • How Useful Is an MBA for a Marketing Career?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    If you're looking to move your marketing career forward, you may have considered an MBA. But does the investment of time and money pay off? Read on to find out how the degree can help boost your marketing career.