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  • How to Win a Spot on the PPC Podium in the Olympics of Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • How Media Consumption Habits Are Changing [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.

  • The Secret to More Effective Ads on Facebook: The Science of Testing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.

  • Facebook Video Marketing Success: Tips for Promotion and Sharing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

  • Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.

  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

  • 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.

  • How to Get More Organic Traffic to Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

  • Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

  • How to Use Heuristics Marketing to Your Advantage

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.

  • How Social Media Advertising Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.

  • Digital Advertising Benchmarks: Performance Metrics by Format

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.

  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Sell Ad Space on Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.

  • You Call That Integrated Marketing Communications?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?