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  • Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.

  • How COVID-19 Is Affecting the B2B Exhibition Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).

  • Marketing Events in a Post-Pandemic World: Opportunities for Innovation

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?

  • The Future of Business Gatherings: Virtual Summits and Conferences? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.

  • How COVID-19 Is Impacting Business Event Planning

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic, according to recent research from PCMA.

  • Coronavirus and Your Marketing Event: A 14-Item Checklist

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?

  • The Rise of Experiential Marketing: Beyond a Buzzword

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the reasons for its growth, and the secrets to its longevity are not quite as familiar.

  • From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Thinking of a customer experience in digital-only terms is limiting. For brands to stand out and truly capture (and keep) customer attention, they must incorporate physical elements and appeal to all of a customer's senses. Here are three ways you can do exactly that.

  • Five Tips to Take Your Marketing Presentations From Good Enough to Great

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers are often the default creators of presentations for conferences and webinars—even board meetings and sales decks. These simple design tips can make your presentations more convincing and engaging.

  • Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.

  • The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.

  • Event Planning: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.

  • Three Types of Events That Will Fuel Sales for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.

  • Seven Top Event Registration Tips for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead.

  • Event Intelligence: What It Is, Why You Need It, and How to Get There

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    "Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.

  • 16 Planning Tips for Tradeshow Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.

  • Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.

  • Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results.

  • The Rise of the Pop-Up Shop [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.