Introduction to Event Marketing Resources

CONTENT TYPE: Chart | TOPIC: Demand Generation

Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Live marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time you're planning an experiential campaign.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.