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  • Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder and the CMO of Branderati. I invited Ekaterina to Marketing Smarts to talk about her latest book, The Power of Visual Storytelling, co-written with Jessica Gioglio.

  • Six Must-Have Traits of a Social Media Manager

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have?

  • The Mobile Landscape for 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.

  • The Best Social Media Management Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.

  • #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform Updates

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away.

  • Social Media: Your External SEO 'Plugin'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.

  • Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.

  • How SMBs Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to a recent report from LinkedIn and TNS.

  • The Year of the Social SMB [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.

  • #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF Resumes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!

  • WhatsApp by the Numbers: Where It's Popular; Teen Usage Stats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew by 230% in North America in 2013, according to a recent report by GlobalWebIndex.

  • Five Content Curation Mistakes B2B Marketers Are Making

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.

  • Facebook Has Most Potential for Businesses: Marketing and Ad Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.

  • A Snapshot of Small Businesses on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest them.

  • CMOs Bullish on US Economy, Struggling With Social Measurement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.

  • Spend and Strategize Wisely to Increase Your Organic Reach on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.

  • #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!

  • How Sochi Does Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brands are getting the most social media attention during the 2014 Winter Olympics? Find out in the following infographic featuring the highlights of Sochi-related social posts.

  • Five Tips for Creating Videos That Build Brand and Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action.

  • Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although some people believe there's no such thing as bad publicity, most businesses would prefer to stay out of the spotlight of a social media mistake.