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CONTENT TYPE: Chart | TOPIC: Demand Generation

B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Martech

Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords.

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.

CONTENT TYPE: Chart | TOPIC: Marketing Management

A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.

CONTENT TYPE: Chart | TOPIC: Career Development

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.

CONTENT TYPE: Chart | TOPIC: Marketing Content

What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.