Think You're a Marketing Whiz?

Think you're a Marketing Whiz?
This is the Easy Quiz!

Q. Very good ads win awards, such as the coveted Clio award.
True	False

Q. The goal of advertising is to enhance sales.
True	False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True	False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True	False

Q. If you want to know whether a brand is good, you should ask consumers what they think of its quality.
True	False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True	False

Q. A consideration set is that collection of brands, products, or services that consumers would actually consider purchasing in a given situation.
True	False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True	False

Q. If consumers actually read qualifications made in a disclaimer in an ad, they will use the information in a disclaimer to lower their perceptions of the advertised brand.
True	False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True	False

Marketing Profs