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This is the Easy Quiz!


Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. The goal of advertising is to enhance sales.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. If you want to know whether a brand is good, you should ask consumers what they think of its quality.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

Q. A consideration set is that collection of brands, products, or services that consumers would actually consider purchasing in a given situation.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. If consumers actually read qualifications made in a disclaimer in an ad, they will use the information in a disclaimer to lower their perceptions of the advertised brand.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

 

 

 

 

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