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carol greenwald

About me

• Biography:

  Professional Services Marketing Consultant
  MarketingPartners
  Carol works with individuals, firms and practice groups to help them learn to develop business as expeditiously as possible. She works in three main areas:
  „X Strategy: use research, targeting and planning to reach identified market segments in the best possible way
  „X Marketing research: create and implement client interviews and focus groups with clients or prospects to learn what clients and/or the marketplace say about you, your firm and your services
  „X Coaching and training: work with attorneys to maximize their client relationships, cross-selling and referral opportunities, and develop personal marketing and sales skills that work for them
  Carol has directed marketing, marketing research and marketing communications programs for a variety of well-known professional services firms including Whitman Breed Abbott & Morgan LLP [now Winston & Strawn], Haight, Gardner, Poor & Havens [now Holland & Knight], Richard A. Eisner & Company, LLP [now Eisner], KPMG Peat Marwick, BDO Seidman, and Grant Thornton. She was also a consultant with the MarketForce division of Hildebrandt International.
  Carol lectures frequently on marketing topics for professional firms and associations. She is Past-President of the Legal Marketing Association, Metropolitan New York Chapter, and on the faculty of the New York University Marketing and Management Institute. She was also co-chairperson of the Marketing Directors¡¦ Institute, an annual ¡§learning by doing¡¨ conference. Carol is currently an editor of Strategies, the Legal Marketing Association¡¦s national publication.