MarketingProfs Member
Andy Wright
About me
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- Biography:
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Author of https://brandhabits.net
Challenging, driven, innovative and effective marketer with a passion for defining and developing brands through a strong understanding of consumer behaviour.
Passion for getting beneath a brand and uncovering what makes it valuable, loved, loathed, worth paying more for and worth engaging with again and again.
Experience with strategic and accountable marketing planning and execution within online and publishing industries.
Experience consulting for leading Australian and global brands to reposition or redefine what they stand for to engage customers, supporters, workforce and other stakeholders. Current and recently held roles include:
Marketing Director - Men's at ACP Magazines.
Responsible for developing and executing marketing strategy and plans across the portfolio of men's titles.
Advertising, media and promotional planning.
Cross-company initiatives.
Portfolio management to identify potential for greater efficiency and effectiveness.
Director - Brand Consulting at Landor Associates
Managing and recommending brand positioning / identity projects for some of Australia's leading brands, including Caltex, Heart Foundation, News Limited and Fosters.
Working with senior leadership teams (externally) to fully understand the situation their business is in and recommending the most effective, relevant and manageable solution to improve their position.
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