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Broadcast on Jun 19, 2009 with Steve McKee
Every business experiences stalled growth at some point. You might be surprised at the real reasons it happens—and what you can do about it. more
Broadcast on Apr 16, 2009 with Pat LaPointe
What does it take to get a business case approved these days? A thoughtful, comprehensive approach and a more credible financial framework than you’ve likely used before. more
Broadcast on Mar 12, 2009 with Pat LaPointe
If you need to know how to make smarter cuts to preserve strength and flexibility while meeting the near-term need, check out our upcoming online seminar ... more
Broadcast on Oct 16, 2008 with Laura Patterson
An effective marketing plan establishes your marketing strategy, defines measurable marketing objectives that support your marketing strategy and the methods you will deploy for achieving these objectives. Where do you start? more
Broadcast on May 1, 2008 with John DoerrHow you market and sell consulting, technology and professional services differs substantially from how you market products. Generating leads, closing new business, and keeping existing clients happy and continuously buying your services requires a different outlook, different tactics, and different execution. more
Broadcast on Aug 2, 2007 with Allen WeissDo you really know how to do market segmentation? It's the foundation of a sound marketing plan, and many companies are getting it all wrong.
This is our 100th online seminar, and we're celebrating by bringing MarketingProfs founder and CEO Allen Weiss to share all he knows about this important topic. And there's a surprise at the end!
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Broadcast on May 18, 2007 with Michael Goodman
We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost market research. We’ll use case studies from small B2B and B2C companies and borrow ideas from larger companies as well. more
Broadcast on Sep 29, 2005 with Professor Sunil GuptaThis seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm. more- Broadcast on Jun 9, 2005 with Michael FischlerA marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan. more
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