In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. You'll walk away with the tools to implement targeted Facebook advertising campaigns that meet your goals and help you optimize future campaigns. more

In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry. more

In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. more

In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. more

In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more

In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more

During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile. more

In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement. more

In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business. more

In this PRO seminar, we'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time, and the importance of regularly reviewing your strategy. more

In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. more

In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to really connect with people on a human level. more

This PRO seminar will take an in-depth look at how your business can source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company. more

In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more

In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge. more

This PRO seminar will reveal the five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn. more

This PRO seminar will walk you through the practical steps you need to take to truly integrate social media into your marketing mix. more

This PRO seminar will outline 10 actionable monetization strategies that are working on Instagram today. You'll learn from practical examples and easily repeatable case studies. more

This PRO seminar will illuminate the potential business return of social engagement and outline content marketing best practices. You'll hear success stories that will inspire you to take steps to successfully integrate social media marketing into your larger business strategy. more

In this PRO seminar, you'll learn how empowering your employees, customers and partners to use social media to drive engagement, create meaningful customer relationships and engage in real-time conversations can help increase your brand awareness and revenues, while decreasing your marketing, sales and customer service costs. more

This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more

In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. more

This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units. more

In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns. more

This PRO seminar will provide genuine insight and actionable tips as Tom guides attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands. more