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  • Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The tides are changing in the relationship between B2B organizations and their PR and marketing agencies. Market demands have shifted, and both sides of the client/agency relationship must adapt. Read this article for survey-based insights.

  • How to Adapt to the Permanently Hybrid Workplace of the Future

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way.

  • Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers.

  • How to Level-Up Your Company Culture [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture?

  • Business Agility Is the New Norm. Do You Have What It Takes?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • Proving Marketing to Execs (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.

  • How to Tell If You Have a Toxic Boss [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.

  • Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders.

  • How to Build and Lead an Adaptable Marketing Team

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Career Development

    The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.

  • 10 Tips for Boosting Employee Engagement and Creating a Happy Workplace

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.

  • Shaped by 2020: The Future of Experience Management

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.

  • Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.

  • How to Achieve Business Agility: These Four Shifts in Mindset Are a Must

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Business agility is all the rage, but it takes more than just adopting a buzzword. It requires that all levels of your organization make these four fundamental mindset shifts.

  • 126 Successful Businesses Started in Tough Economic Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions.

  • Five Steps to Becoming a More Customer-Centric Company

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.

  • Creating More-Inclusive Workplaces: Four Key Factors

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according to research from McKinsey & Company.

  • Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.

  • How CRM Failings Are Costing Sales Teams Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.

  • World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand Guardianship Index.

  • Why Companies Shouldn't 'Breadcrumb' Job Candidates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.