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  • Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • Revenue Operations: The New Leader of Go-to-Market

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the culprit, and appointing a RevOps leader could solve the problem.

  • Pitch Decks: How to Avoid the Dreaded Frankendeck

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track.

  • The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

  • Working From Bed: The State of Home Workspaces in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack.

  • Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • Relax, Release, Realign: The Art of Mindful Living Redux

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.

  • The 5 Most Important Skills for the Future of Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.

  • How to Build an Effective B2B Customer Retention Plan

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

  • 15 Leadership Lessons From Female Founders and CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic.

  • The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

  • Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.

  • How the Pandemic Has Made It Harder to Close B2B Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.

  • What to Expect in Your RFP Process for a DAM Solution

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Objective Product Data: An Underrated Driver of Trust and Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • Enterprise CMO Survey: How Marketing Ops Could Improve

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • The 50 Most Searched for HR Questions on Google [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.