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  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

  • Halloween 2017: Shopping and Costume Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF).

  • The Personal Information Consumers Will Share With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris.

  • Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.

  • The 25 Brands US Consumers Feel the Most Loyalty Toward

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys.

  • What's Popular With Teens: Top Social Networks, Fashion Brands, and Restaurants

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray.

  • What Smart-Speaker Owners Use Their Devices For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research.

  • The 10 Most Valuable Global Brands in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Apple and Google are the two most valuable global brands, according to recent research from Interbrand.

  • Is B2B Marketing and Sales Messaging Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.

  • The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and where it's going in the future.

  • Dark Data on Social Media: Insights That Shed Light on Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely you're not using it—yet.

  • The On-Demand Economy: Trends in Same-Day and Next-Day Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Consumers' expectations are changing, and same-day delivery is fast becoming more important to them. See how some brands have implemented same-day delivery and why it can be a key part of a marketing strategy.

  • Healthcare Marketers' Secret Weapon: The Phone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic to see how.

  • Omnichannel Versus Multichannel Marketing: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Think "multichannel" and "omnichannel" marketing are the same thing? This infographic explains why they are not—and how they should complement each other to give customers the best overall experience.

  • 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.

  • An Inside Look at the Habits of Millennial Shoppers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. Check out lots more on Millennial trends in this eye-catching infographic.

  • The 10 Industries Most Distrusted by US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs.

  • How to Improve Your Research ROI: Six Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.

  • The Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.

  • Innovation Is Not the Key to Success, Reinvention Is

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But some of the most innovative brands of our time prove otherwise.