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  • Three Steps to Designing a Customer-Centric Organization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way.

  • Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases.

  • Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • The Nitty-Gritty of Dirty Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

  • More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.

  • The Content Trap: When Content Becomes a Commodity (And Three Ways to Break Free)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it.

  • True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.

  • Seven Tips for Building a Killer Email List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.

  • The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.

  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help.

  • Content Marketing Stats and Trends in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips.

  • The Most Effective Triggered Email Types for E-Commerce Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • The Future of Public Relations: Trends, Skills, PR vs. Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations.

  • #SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results...

  • Three Ways Your Marketing Team Needs to Use Social Insights

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.