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  • Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.

  • Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.

  • 120 Power Words That Boost Push-Notification Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.

  • B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...

  • Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.

  • Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy.

  • The State of Healthcare Content Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom.

  • United Untied: A PR 101 Lesson in Crisis Communications

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles?

  • Fake News Means Fact-Checking Must Be Part of Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's what you need to know about fake news, why you should consider fact-checking in your own content marketing, and how to implement a fact-checking process.

  • Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. On its 30th birthday, check out how it has evolved from overhead-projector assistant to ubiquitous presentation tool.

  • Why Brands Use Social Media Listening Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.

  • 15 Proven Methods for Increasing Organic Traffic in 2017

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.

  • What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.

  • How Marketers Score Their Firms on 17 Digital Capabilities

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG.

  • #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more!

  • Advertising in the Age of Distraction

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads?

  • The 2017 Social Network Image and Video Size Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Never again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine major social media platforms and puts them all in one handy place.

  • Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)

  • The Ultimate Guide to Email: Australia Edition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails.