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  • Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know.

  • Email Design Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.

  • Post-Cookie Digital Marketing Will Be Vibrant and Seamless

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.

  • How to Crash-Proof Your Personal Brand in a Tight Job Market

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand.

  • Landing Page Conversion Benchmarks for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.

  • How Advertising Budgets Are Evolving in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research.

  • On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • A Marketer's Guide to Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.

  • How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.

  • How to Push Customers Down the Brand Loyalty Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • Account-Based Podcasting: The New ABM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

  • Instagram Engagement Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • How to Overcome B2B Content Marketing Challenges During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.

  • Four Tips for Better Videos Ads on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.

  • Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • The Social Commerce Habits of Gen Z and Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • Three Ways to Optimize Your B2B Direct Marketing Program in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.

  • 24 Popular Gifts B2B Firms Sent to Customers in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.