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  • Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.

  • Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?

  • The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it.

  • Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.

  • Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.

  • If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy.

  • Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.

  • With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?

  • One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.

  • What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.

  • The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.

  • Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

  • For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.

  • Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.

  • If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out the infographic to see how to make marketing attribution work in your organization.

  • Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.

  • Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more.