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  • Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.

  • What You Need to Know to Livestream Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.

  • Social Media as the New E-Commerce Platform [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • How to Promote Loyalty Rewards Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • A Smarter Approach to Link-Building: Earn Links Instead of Building Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.

  • The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

  • The State of Sales Content ROI [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • Are You an Empowered Marketer? Here's How You Can Be.

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.

  • Email Personalization: What Consumers Want From Retailers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.

  • How Do Different Age Groups Consume Online Content? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.

  • Print Perseveres: The Most Popular Book Formats in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.

  • Create Your Business's First Mobile App in Eight Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.

  • The Secret to Account-Based Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success.

  • The Technology Habits of Americans Age 50 and Older

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP.

  • How to Use Data to Reveal Your Brightest Star Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.

  • Getting to Know Gen Z: Beliefs, Preferences, and Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research.

  • Good-Luck Email Tips for St. Patrick's Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.

  • Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing.

  • What B2B Buyers Want: Sales Outreach and Content Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.

  • The Right Way to Do SEO [Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart.