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  • Why B2B Companies Need Closed-Loop Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.

  • The Behaviors of 'Buyer-First' Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.

  • A Six-Step Guide to Conducting a Brand Audit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one?

  • Ad Retargeting in 2021: Channel, Goal, and KPI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.

  • Goodbye Universal Analytics, Hello Google Analytics 4

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use of the new version to inform their decisions? Find out here.

  • Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics and actually help to shape your strategy? Here are seven of them.

  • The Demographics of 11 Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • 25 Must-Know Search Stats for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic.

  • The Most Difficult Marketing Channels to Track

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research from Ruler Analytics.

  • Landing Page Conversion Benchmarks for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.

  • How Social's Influence on Brand Discovery Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • How to Analyze Your Influencer Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • Why You Need to Align Marketing to Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • Three Agile Marketing Tips for the Post-Pandemic Economy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.

  • Three Ways to Strengthen the Marketing and Finance Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.