Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Demand Generation
An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users.
CONTENT TYPE: Webinar | TOPIC: Websites
In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience.
From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing.
CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement
Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.
Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.
CONTENT TYPE: Infographic | TOPIC: Management
Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list?
CONTENT TYPE: Webinar | TOPIC: Content
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA).
CONTENT TYPE: Article | TOPIC: Customer Loyalty
Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.
People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.
CONTENT TYPE: Article | TOPIC: Social Media
Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
"Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization.
CONTENT TYPE: Guide/Report | TOPIC: Websites
All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.
If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.
The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business.
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