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  • How Augmented Reality and Virtual Reality Are Changing Things for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on AR and VR—on what is likely to happen and what is simply hype.

  • Everything You Need to Know About Using Video in Social Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How are marketers using video in social media—and, more important, what do consumers want in social videos? This infographic by Animoto has answers.

  • Three Keys to Best-in-Class Marketing Budgets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success.

  • Online vs. In-Store: How Consumers Prefer to Shop

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

  • The Top 15 US Web Properties and Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.

  • Consumers' Biggest Pet Peeves With E-Commerce Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.

  • 11 Powerful Approaches to Marketing Highly Unsexy Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy.

  • Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.

  • Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans.

  • The Five Pillars of a Solid Digital Marketing Strategy That Endures

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how.

  • Why Most Marketers Should Care About Virtual and Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users.

  • Is Amazon a Friend or Foe to Its Merchants?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

  • Eight Rules for Data-Driven Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing.

  • 104 Mobile Marketing Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.

  • 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners.

  • Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?

  • Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.

  • The State of OTT Video Viewing: Top Devices and Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.

  • What 2 Billion User Journeys Tell Us About Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more.

  • How In-Store Tech Use and Preferences Differ by Gender [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience.