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  • How Marketers Can Generate Their Own First-Party Intent Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.

  • The Rise of the Pop-Up Shop [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

  • Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.

  • Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.

  • Four Considerations Before Investing in AI for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.

  • The Top Factors That Slow B2B Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.

  • Why ABM Isn't Working (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.

  • Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.

  • US Millennials' 100 Favorite Brands [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.

  • Are Cognitive Biases Causing You to Make Bad Marketing Decisions?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.

  • The Most Effective PPC Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.

  • Four Answers to Your Business Questions About Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    These are commonly asked questions (and their answers) about voice search, which is top of mind with marketers and businesses because so many searches are being conducted across Siri, Alexa, Google Home, and Cortana.

  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • The 25 Most Relevant Brands to US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.

  • Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.

  • The State of B2B Marketing Data Quality in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

  • 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.

  • Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand?

  • Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

  • Are Your Value Propositions Working?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.