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  • Tips for Creating a Standout Logo [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • The Evolution of 13 Famous Logos [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • How to Choose a Font for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts.

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.

  • 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage.

  • The 10 Brands US Consumers Feel Most Intimately Connected With

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.

  • Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.

  • The 10 Most (and Least) Socially Responsible US Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll.

  • Four Steps to a Compelling Brand Story That Wins Over Customers

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

  • The Most Important Branding Element You Are Likely Ignoring

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart.

  • Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding.

  • Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.

  • What Bothers Consumers Most About Brand Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.

  • Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.

  • Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI.

  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

  • Online Reputation Manager Reveals Key ORM Process Details

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.