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  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.

  • How to Survive a Layoff or Furlough During the Pandemic [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work.

  • How to Deal With an Office Bully [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.

  • Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).

  • Three Tips to Turn Initial Conversations Into Marketing and Sales Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.

  • Workplace Generational Stereotypes: How True or False? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X is skeptical, Millennials are narcissistic, Gen Z is impulsive... how well do they work together? Or are those stereotypes just all wrong? Let's find out.

  • What Top-Performing Sales Negotiators Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.

  • Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.

  • Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.

  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy.

  • Before Implementing an Employee Advocacy Program, Do These Three Things

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.

  • Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What must marketers think about today to ensure they and their companies are performing better than ever 10 years from now? Here are five ways to future-proof your career and ensure your company's success.

  • Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in mentally and emotionally healthy place? And should that really be a business concern?

  • The Average Age and Tenure of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry.

  • The Habits of Highly Effective Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss.

  • Upskilling: How Professional Development Can Improve Company Performance and Employee Retention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Investing in your team's skills and know-how can help improve your company's performance and create an impressive talent pool for future openings in your organization. Encourage professional development to reap the benefits of having loyal, motivated, and skilled employees.

  • Remote Marketing Teams: Benefits, Challenges, and Five Tools to Keep Them Synced

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Allowing employees to work some or all of the time outside your offices offers tangible business benefits, but also challenges related to communication, collaboration, and management. These lesser-known tools can help you mitigate the challenges and reap the benefits of remote teams.

  • Get Your Resume Together, It's 2020: The Must-Have Skills of Today's Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know.

  • The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.

  • The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Business travel—seeing the world and enjoying great food—is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.