Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
As marketing technologies, channels, and platforms evolve, so must the skill sets of digital marketing professionals. Do you and your team have the most important digital marketing skills needed for success in 2017?
In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?
A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Communicate
In this PRO seminar, we'll show you what makes something funny by deconstructing the stand-up comedy process. You'll learn how to apply easy, actionable steps from some of the very best presidential speeches and TED Talks, as well as how to translate comedy principles into public speaking skills for a business or marketing audience. You'll leave with the tools you need to deliver more memorable, entertaining, and engaging presentations … every time.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Management
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Management
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Plan
Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. We'll also share lessons from past and present speakers who have mastered the art and science of presentations. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success.
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.
Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.
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