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  • ABM: Balancing Technology and a Human Touch to Maximize Sales Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying to fail if you don't take the human touch into account.

  • Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    With all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for all these new options. See how consumers feel about new tech and what experiences they actually want in 2018.

  • What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.

  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how.

  • Small Business Digital Marketing Trends for 2018 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.

  • The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.

  • Five Trends That Will Shape Mobile Adtech in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.

  • Five Ways for Marketers to Implement a Customer-Oriented Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-oriented mindset?

  • Effective Social Media Ads: How to Leverage AI-Assisted Creativity

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • The Future of Marketing: Five Marketing Megatrends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.

  • How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all.

  • Avoid These Four Marketing Budget-Planning Mistakes This Season

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make.

  • Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.

  • Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you familiar with "progressive Web apps"? Today's infographic gives the lowdown on what this relatively new type of mobile experience is and shares how brands have used it to see big results.

  • Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.

  • How to Choose the Right Martech and PRtech Solutions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.

  • The State of B2B Marketing Automation in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy.

  • Marketing Automation Management

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Martech

    The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.