The greatest B2B marketing conference
on the planet!
Sessions On Demand Through Dec 15th
Are you looking for the best marketing communications resources to help you grow your business? Look no further! Our resources page offers the latest information and tips on all aspects of marketing communications, from content marketing and copywriting to email marketing and social media. Start learning today and take your business to the next level!
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Chart | TOPIC: Communications
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
CONTENT TYPE: Infographic | TOPIC: Communications
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come.
CONTENT TYPE: Sponsored Article | TOPIC: Communications
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.
CONTENT TYPE: Article | TOPIC: Communications
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.
You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.
With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.
CONTENT TYPE: Article | TOPIC: Demand Generation
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?
CONTENT TYPE: Chart | TOPIC: None
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
CONTENT TYPE: Chart | TOPIC: Websites
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!