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CONTENT TYPE: Infographic | TOPIC: Mobile
Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.
CONTENT TYPE: Article | TOPIC: Mobile
There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.
CONTENT TYPE: Article | TOPIC: Customer Experience
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.
2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.
CONTENT TYPE: Chart | TOPIC: Mobile
Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.
CONTENT TYPE: Webinar | TOPIC: Writing
In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.
CONTENT TYPE: Webinar | TOPIC: Mobile
Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers?
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.
We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.
For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.
CONTENT TYPE: Video Tutorial | TOPIC: Search
In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets.
Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.
Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general feedback quickly.
Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
CONTENT TYPE: Article | TOPIC: Email
With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.
Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.
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