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  • Meltwater's Media Intelligence Platform Demo

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.

  • Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.

  • What's Ahead? Four Marketing Execs Discuss the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.

  • Doubleheader Event: Agile Marketing and Planning—Beyond the Basics

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Are you ready to enable greater efficiency and productivity among your team and organization? If so, now is the time to level-up your strategic planning and day-to-day efficiency through Agile Marketing methods and best-practices. Sponsored by Adobe Workfront.

  • How to Navigate the New Era of Field Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • How to Build Thought Leadership

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • From Fragile to Agile: Content at Your Fingertips

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • Relax, Release, Realign: The Art of Mindful Living Redux

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.

  • Optimize Connectivity Between Your Content and Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • Doubleheader Event: B2B Marketing & Ad Trends

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.

  • Nurture Campaigns [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join Kenda Macdonald to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • The Art of Being Found: SEO for (Non-Techie) Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • How to Creatively Repurpose Content for Maximum Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

    Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Learn how to assemble and lead teams that get results in this B2B Backstage presentation with world-renowned author and speaker, Carla Johnson.

  • Four Proven Methods to Launch Better Marketing Campaigns, Faster

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team struggling to personalize and customize campaigns at scale—and consequently missing out on potential customers and revenue? Let's fix that through better prioritization, better collaboration, and a more efficient workflow. Sponsored by Adobe Workfront.

  • Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Doubleheader Event: Video for Inbound & Outbound, Demand Gen & Lead Gen, and More

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.