MarketingProfs Member
Eric Odell
About me
-
- Biography:
-
Today, there is a convergence of online channels. The corporate website today is just a hub that connnects to a broader set of online channels that include blogs, YouTube, Twitter, Facebook, LinkedIn and more.
Ignore these facts and be prepared to be left in your competitor’s dust.
But marketers cannot simply focus on online channels. Traditional marketing still has its place. And there are many ways in which traditional methods of marketing must converge with the bursting online marketing methods.
Eric Odell is a marketing consultant who integrates leading-edge online video and social media marketing strategies with traditional approaches to build awareness, boost demand/lead generation, build loyal communities, and ultimately drive revenue growth.
More than just an experienced marketer, Eric has over 20 years experience as a producer, director and writer. Starting out as a recording artist and song writer, Eric branched out into radio and video productions for telethons, and television news documentaries in the 1990s to later join those skills with content syndication, digital marketing, and social media strategies.
Today, Eric serves as a consultant to B2B organizations that want to learn how to combine their Web presence with social media and video, while telling a story that grows leads and expands their market leadership potential.
MarketingProfs uses single