MarketingProfs Member
Kelly Pfender
About me
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- Biography:
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I love marketing. I have transferred my TV addiction to an Internet one. I am fascinated by what persuades people to change their minds or take action. I work for a performance marketing agency, Brandojo, that specializes in customer acquisition. I think the term “customer acquisition” sounds a bit primitive –like we club customers over the head and drag them back to the brand cave. So let’s say we specialize in using the Internet to quickly reach potential new customers.
I pitch the effective use of third-party email; what brands are and are not appropriate as well as how to implement performance marketing without getting burned. I’ve been in the performance space for over three years and have oodles of knowledge to share about it.
I have a degree in Mandarin Chinese that I seldom put to use other than ordering dinner. I live in Los Angeles with my pet rock, Buddha
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