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Savvy marketers are turning their attention to re-engaging lapsed customers. Those churned customers fall into two categories. Here's a look at each.
- Three Ways to Create Content That Nurtures Customer Relationships
What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help. more - Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty Program
Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. more - Human-Centered Design Should Be a CMO's Best Friend
Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings. more - Is Your Mobile Advertising Focused on Apps? (It Should Be)
The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more - Five Ways Advanced Consumer Management Is Transforming Marketing
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more - Are You Reaching Out to Customers Who've Moved to Your Area?
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? more - Three Superpowers CMOs Bring to Higher Ed: An Interview With Georgetown's Chris Kormis
Some 35% of universities have a CMO. Here's a look at how CMOs affect the way higher ed approaches marketing. more
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