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Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
- What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. more - Why Native Engagement Is a More Effective Approach to Native Advertising
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content. more - Do Keywords Matter in Google's Hummingbird World?
Powered by semantic search, Google's Hummingbird update has changed how marketers approach SEO. Now, marketers must ask themselves, "Are keywords still important?" more - Small Data Can Help Businesses Be More Human
By using small data, businesses can build mutually beneficial relationships with their consumers. more - Three Principles for Mastering Mobile Marketing in 2014
To succeed in mobile marketing in 2014, you must master these three principles: immediacy, simplicity, and context. Here's a closer look at each principle. more - 20 More Reasons Your LinkedIn Headshot May Be an Epic Fail
I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use as your LinkedIn photo. more - Human2Human: Jargon or an Old Idea That Still Matters?
Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the backlash against them. Is the term jargon or an old idea worth revisiting? more
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