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Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty.
- Are You Reaching Out to Customers Who've Moved to Your Area?
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? more - Three Superpowers CMOs Bring to Higher Ed: An Interview With Georgetown's Chris Kormis
Some 35% of universities have a CMO. Here's a look at how CMOs affect the way higher ed approaches marketing. more - Tips for Getting Customers to Share Their Love for Your Brand
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more - Businesses Can Profit by Doing Less—but Better
Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better. more - Six Predictions About Big Data and Marketing in 2015
Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015? more - Why Every Person in Your Company Needs to Be Using LinkedIn
Very few companies have effectively implemented a comprehensive LinkedIn branding plan. But those that have are reaping these powerful benefits. more - This Is the Secret to Great B2B Content
Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone of voice right. more
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