Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs.
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- The No. 1 Mistake That Even Some Brilliant Social Media Marketers MakeYour social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. more
- Beyond Impressions and Reach: Connecting Campaigns to ConversionsMarketers need to focus beyond reach numbers and craft digital marketing and social media campaigns that deliver results. Here are some strategies to help you get started. more
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