Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following.
- The War Against Ad Blocking: Publishers Fight for Their LivelihoodMore consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. more
- Three Crucial Questions Every CMO Should Ask Before Starting a Big Data ProjectThe following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. more
- Drowning in a $77-Billion Sea: Why Your Mobile App Needs a Demo Explainer VideoThe app marketplace is overflowing—and continuing to overwhelm customers with choices. Creating an explainer video can help your app be seen in the sea of apps. more
- Make Customers the Center of Your Omnichannel StrategyDon't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs. more
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