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Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it.
- Human-Centered Design Should Be a CMO's Best Friend
Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings. more - Is Your Mobile Advertising Focused on Apps? (It Should Be)
The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more - Five Ways Advanced Consumer Management Is Transforming Marketing
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. more - Are You Reaching Out to Customers Who've Moved to Your Area?
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? more - Three Superpowers CMOs Bring to Higher Ed: An Interview With Georgetown's Chris Kormis
Some 35% of universities have a CMO. Here's a look at how CMOs affect the way higher ed approaches marketing. more - Tips for Getting Customers to Share Their Love for Your Brand
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. more - Businesses Can Profit by Doing Less—but Better
Many businesses today are caught in the "do more and more" mentality; instead, they should focus on doing less—but doing it better. more
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