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Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view.
- The Huge Opportunity E-Commerce Marketers Are Overlooking
Marketers sometimes focus so much on the decision-making part of the purchasing lifecycle that they overlook the big opportunities in other stages. Here's a long look at the pre-transactional conversion stage. more - What Do Changes in the C-Suite Mean for Marketers' Future?
Recently, companies have been introducing new C-level positions. Here's a look at that they are and what they tell us about the future of marketing departments. more - Social Pros All-Stars Trading Cards [Slideshow]
![Social Pros All-Stars Trading Cards [Slideshow]](http://i.marketingprofs.com/assets/images/opinions/all-stars-social-pros.jpg)
Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an all-star. more - Analyzing the Mobile User Experience Is Crucial to App Optimization
Consumers have an endless amount of apps from which to choose. To make apps stand out, companies need to create exceptional experiences. Before doing that, however, marketers should analyze and measure the mobile user experience. more - Native Advertising Won't Boost Sales, Influencers Will
Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness the power of those true influencers instead of native advertising. more - Why Rich Media Messaging Trumps Multimedia Messaging
Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better. more - The Unbundling of Email Deliverability: What CMOs Need to Know
Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon. more
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