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Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play.
- Five Big Data Principles to Guide Your Marketing Strategies
Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data. more - The Challenges of Creating Mobile Content for Global Markets
Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of doing so? more - Are Case Studies and Product Reviews Still Viable?
Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore? more - What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. more - Why Native Engagement Is a More Effective Approach to Native Advertising
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content. more - Do Keywords Matter in Google's Hummingbird World?
Powered by semantic search, Google's Hummingbird update has changed how marketers approach SEO. Now, marketers must ask themselves, "Are keywords still important?" more - Small Data Can Help Businesses Be More Human
By using small data, businesses can build mutually beneficial relationships with their consumers. more
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