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Research shows that emotional and personal values matter more to buyers than rational values. So, when marketers discuss the value of their products and services, they should also address the personal value they create.
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Change is part of successful companies' improvement process... but it doesn't always go quickly and smoothly. To make sure your company manages change well, factor in these three elements. more - The Connected Campaign: Why Social and TV Make a Powerful Advertising Combination
Most TV viewers juggle multiple screens while watching television. Are you reaching out to them? Here are some reasons why marketers should include social media in their TV advertising campaigns. more - What the New Top-Level Domains Mean for Marketers
More than 1,000 new top-level domains are now joining heritage domains, such a .com, .info, and .org. Find out what this change means to marketers and how people find and use websites. more - Four Proven Tips for Being Heard Amid the Social Media Roar
Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. more - Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis. more - Get to Know the New Starring Roles of Content Marketing
New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. more - Why Your Business Needs a Single Customer View
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view. more
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