Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, and its possible future.
- B2B Buyers Expect an Omnichannel Experience From B2B SuppliersTo meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. more
- Three Things Email Marketers Should Do to Stay CompetitiveEmail is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. more
- Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of MindThe battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey. more
- Brain-Based Whiteboard Animation Sparks Customer EngagementWhiteboard animations are highly effective marketing tools for sparking customer engagement and conversion. Here's a look at the science behind whiteboard animation's effectiveness. more
- Marketers Can Win the Big Data Game by Playing It SmartCustomers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want. more
- An Excellent Customer Experience Practically Markets by ItselfA company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the best customer experience. more
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