The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine.
- The Most Common Insights That B2B Marketers Use and Their DrawbacksThe best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use. more
- Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryVenturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. more
- The Hidden Power of IoT Data Can Help You Topple Your CompetitorsEvery technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. more
- Understanding the Real Value of Your Customer DataIn today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. more
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