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Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize.
- Four Ways to Gain a Holistic View of the Customer Journey
The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences. more - The Future Belongs to the Multichannel Marketer
Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing. more - Five Bold Predictions About the Future of SEO and Social Media Marketing
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more - Market Disruption: Your Brand Needs to Create a Ruckus
Why is market "disruption" causing such an uproar in the marketing world? And more importantly, how should brands be responding to it? more - Six Reasons You Should Embrace Addressable TV
The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to show TV ads at the household level by using analytical profiling and segmentation. more - The Challenge of Proving the Value of Public Relations Today
For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible. more - What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years
For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes. more
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