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Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
- Serving Everyone Means Serving No One—and Other Truths About Customer-Centricity
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more - What the European Union's Ruling About Google May Mean for Marketers Everywhere
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more - Stop Boring Your Customers by Sharing Too Much Data
Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types. more - Three Scientifically Proven Tests to Select a Name That Works
Do your company and product names match the criteria for consumers' preferred names? Run your names through these three quick tests to find out. more - Why Businesses Should Adopt a Sales-First Strategy
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies. more - Three Google AdWords Myths That Need to Die
Purge the following Google AdWords myths from your mind, and help your campaigns become stronger and more effective. more - Navigating Lead-Management Tollgates Along the Road to Revenue
Tracking the progress of leads between Marketing and Sales can be overwhelming. Find out how other companies are doing in converting leads at each stage of the process. more
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