Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, their marketing campaigns will suffer.
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- Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives RevenueThis year, expect an accelerated maturation of marketing analytics. Here's a look at the hottest marketing analytics trends. more
- Four Crucial Things You Need to Be Doing for Search MarketingYour PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. more
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- Three Crucial Questions Every CMO Should Ask Before Starting a Big Data ProjectThe following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. more
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