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Most TV viewers juggle multiple screens while watching television. Are you reaching out to them? Here are some reasons why marketers should include social media in their TV advertising campaigns.
- What the New Top-Level Domains Mean for Marketers
More than 1,000 new top-level domains are now joining heritage domains, such a .com, .info, and .org. Find out what this change means to marketers and how people find and use websites. more - Four Proven Tips for Being Heard Amid the Social Media Roar
Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. more - Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis. more - Get to Know the New Starring Roles of Content Marketing
New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. more - Why Your Business Needs a Single Customer View
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view. more - The Huge Opportunity E-Commerce Marketers Are Overlooking
Marketers sometimes focus so much on the decision-making part of the purchasing lifecycle that they overlook the big opportunities in other stages. Here's a long look at the pre-transactional conversion stage. more - What Do Changes in the C-Suite Mean for Marketers' Future?
Recently, companies have been introducing new C-level positions. Here's a look at that they are and what they tell us about the future of marketing departments. more
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