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How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of persuasion via social on buyers.
- Five Marketing Lessons That the Common Core Initiative Should Have Followed
Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs. more - UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union. more - Five Fears of SMBs
What really weighs on the minds of small business owners? And, more importantly, what can they do to help relieve those worries? more - Why Machine Learning Can Help Marketers Connect With Consumers
When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look at how machine learning can help you become a better marketer. more - Five Challenges Facing Marketers Today
Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. more - The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make
Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. more - Three Examples of Uberization Done Right
Uberization helps industries circumvent unnecessary bureaucracy and create smoother experiences for customers. The following industries have been uberized and benefited from it. Has yours? more
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