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Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics.
- Do You Know What 'Personalization' Really Means?
Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right. more - LinkedIn Acquires Bizo: Three Ways It Affects You
What does LinkedIn's decision to acquire Bizo mean for marketers? more - Three Types of Data That Can Help You Connect With Leads
Improve your marketing and turn leads into customers by focusing on the following three types of data. more - Using the Cloud to Tear Down the Walls of Customer Channels
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more - Serving Everyone Means Serving No One—and Other Truths About Customer-Centricity
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means. more - What the European Union's Ruling About Google May Mean for Marketers Everywhere
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers. more - Stop Boring Your Customers by Sharing Too Much Data
Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types. more
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