MarketingProfs Daily: Pricing

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The Price-Hike Gamble

Pricing
No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily apparent reason. Most of us shrug off the extra cost as a minor annoyance; we won't go to the trouble ... more
I'm Rubber, You're Glue

Pricing
Imagine you're Alissa Bayer—owner of the upscale milk + honey day spa in Austin, Texas—and a client has directed you to the Church of the Customer Blog, where a post by Jackie Huba takes your business to task for selling gift certificates with a $1.50 "handling fee." You scan through ... more
Snare That Sale with a Decoy

Pricing
In a post at the Neuromarketing blog, Roger Dooley talks about staring at a shelf filled with shaving gels and creams, unsure of the actual difference between those labeled "Aloe" and those touting an "Advanced" formula, when a particular can caught his eye. "[It] was identical to several other cans ... more
The Power of Free

Pricing
If there's one thing your customers can't resist, it's the idea of getting something for free. Those who want some proof need look no further than an article written by Alina Tugend for the New York Times, in which she discusses the results of a study headed by Dan Ariely, ... more