Go PRO Now
Get unlimited access to all of our exclusive marketing resources
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required? more![What's the Difference Between SEO, AEO, and GEO? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250501-infographic-lg.jpg)
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for. more![Eight Key SEO Tips for Blog Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250403-infographic-lg.jpg)
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts. more
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google? more
Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders. more
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs. more![Are Google's AI Overviews Good or Bad for Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250218-infographic-lg.jpg)
Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush. more
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. more![The Ultimate SEO Keyword Research Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241008-infographic-lg.jpg)
This infographic looks at nine key steps for developing an effective SEO keyword strategy. more![How to Conduct an SEO Competitor Analysis [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240912-infographic-lg.jpg)
This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape. more
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe. more
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research. more![SEO Trends: The Shift From EEAT to MEEEAT [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240702-infographic-lg.jpg)
According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement. more![20 Great Content Marketing Tools for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240620-infographic-lg.jpg)
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants. more
This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method. more![Eight Alternatives to Google Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240305-infographic-lg.jpg)
Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing. more![The Top Factors Associated With High Search Rankings [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240130-infographic-lg.jpg)
Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis. more![Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231221-infographic-lg.jpg)
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO. more![Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/231123-podcast-Kyle-Roof-lg.jpg)
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. more![How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230928-podcast-Chris-Rodgers-lg.jpg)
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more. more![Organic Search vs. Paid Search: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230907-infographic-lg.jpg)
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing. more![Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230824-podcast-Ryan-Brock-lg.jpg)
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. more
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra. more![The Marketing Searches Most Associated With Malware [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230727-infographic-lg.jpg)
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity. more
MarketingProfs uses single