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Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. more
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks? more
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025? more
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research. more
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research. more
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world. more
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys. more
Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research. more
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK. more
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research. more
How B2B Marketers Can Create Human-Like Interactions in a Digital World | Marketing Smarts Live ShowThis episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. more![How Gen Z's Social Media Habits and Use Are Changing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240402-infographic-lg.jpg)
Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. more
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior. more![A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/240111-podcast-Jay-Baer-lg.jpg)
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. more
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research. more
B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews. more
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year. more
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report. more
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. more
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research. more
Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US. more![Emerging B2B Trends You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230928-infographic-lg.jpg)
B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews. more
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults. more![Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210311-podcast-nancy-harhut-lg.jpeg)
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no. more
Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing. more
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