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What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers more![How SaaS Solution Preferences Are Evolving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251113-infographic-lg.jpg)
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more![What Makes Customers Abandon Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251111-infographic-lg.jpg)
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions? more![What Drives Customer Loyalty? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251021-infographic-lg.jpg)
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? more![The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251016-infographic-lg.jpg)
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. more
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks? more
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025? more
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research. more
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research. more
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world. more
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys. more
Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research. more
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK. more
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research. more
How B2B Marketers Can Create Human-Like Interactions in a Digital World | Marketing Smarts Live ShowThis episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. more![How Gen Z's Social Media Habits and Use Are Changing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240402-infographic-lg.jpg)
Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. more
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior. more![Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/240111-podcast-Jay-Baer-lg.jpg)
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. more
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research. more
B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews. more
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year. more
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